Our MIssion & Values

Our Promise To You

Our mission is to help you fulfil your dreams for your hair.  We pride ourselves on our professional and personal continuous development, ensuring we always offer the very best techniques, skills and expertise. 

As a team, we promise to help you feel at ease and to deliver excellent customer service. We will listen to you and analyse your hair, skin tone and eye colour to help select the best possible colour and cut options, using the latest in hair colour, cutting & styling techniques. We will also recommend the correct products and give you advice on how to maintain your hair at home between salon visits. 

Our Vision 

We are working to create an unrivalled reputation based on exceptional quality, cutting-edge techniques and outstanding customer service.  Our aim is to be leaders in our field, representing the very best Cardiff has to offer those customers seeking an individual, high-end experience.

Our Values

Customers always come first:  We always put our guests’ needs first, delivering a service which is relaxed, friendly, responsible, professional and personal.

Consistent service:  We will deliver consistently excellent service to every guest, every time.

Continuous improvement:  We will invest in every member of our team to ensure our skills and techniques are up-to-date and our personal development delivers ever-improving customer service.

Highest quality:  We will continue to work with Redken, our product brand of choice, whose vision for science, innovation and education matches our own and which deliver outstanding results.